Opinion World Review – The Definitive Australian Guide

Updated 22 July 2023

We reveal how much you can earn from working for Opinion World’s platform, who they’re looking for and what’s involved.

Our review covers the following:

• What is Opinion World, and is it Legitimate?
• Earning and Redeeming Rewards
• Must-Know Facts
• Pros and Cons
• Frequently Asked Questions
• Conclusion

What is Opinion World, and is it Legitimate?

• Opinion World is a popular and widely used online survey rewards platform, owned and operated by Dynata, LLC. 
• Dynata has operated for decades, and was recently sold by its owners for around US$3 billion. Every year, thousands of Australians sign up to Opinion World and confirm their identity.
• Members participate in online surveys on various topics and receive points for the time and effort invested. This is the standard process with any legitimate survey site, and Opinion World is no exception.
• While there are some negative reviews online about the Opinion World platform, this is typical of any survey site and our users rarely report any issues with the platform. We have summarised recent Australian-specific feedback in our Pros and Cons section below.

How Do I Sign Up?

Signing up for Opinion World is a straightforward process:

1. Visit the Opinion World website and click on the “Sign Up” button. You’ll need to complete details around your gender, age, location, and basic information, such as your name, email address, and date of birth.
2. Once you confirm your details, you’ll need to verify your email address and, once done, your account will be activated. You’ll then receive 25 points for doing this (worth around 50 cents).
3. Next, you’ll fill out a more detailed profile survey. This survey (and others like it) collects demographic information that Opinion World uses to match you with relevant surveys. It’s important to provide accurate and complete information here to increase your chances of qualifying for surveys. This includes your income level, number of children, spending habits, pets etc.
4. You may need to complete new member challenges, which also pay points once complete.
5. You will likely be offered an offer to complete three surveys in seven days to earn 50 bonus points.
6. There are various loyalty tiers – e.g. Silver, Gold, Platinum; the more surveys you complete, the more you’ll be rewarded.
7. Opinion World will prompt you to complete more background surveys to help them understand you as a consumer – please read everything you submit carefully to avoid being blacklisted or disabled from the panel.

MoneyHub Head of Research Christopher Walsh walks through the sign-up process in the video below:

Earning and Redeeming Rewards

Each survey on Opinion World has an associated point value, which can vary depending on the survey’s length and complexity. After completing a survey, points are added to your account. 

Know This: Some survey sites can be sluggish or even elusive when crediting points to your account. Our research suggests Opinion World is no-nonsense operator who credits promptly and accurately. If you have any comments on this matter (or anything else to do with the platform), please contact our research team.

What Can I Earn?

• Once you’ve accumulated enough points, you can redeem them for various rewards. The rewards catalogue on Opinion World is simple – 500 points = $10 PayPal transfer.
• This means a 50 points survey is worth around $1. Some surveys will be 40, 50, 60 points etc, and they’ll take around 15-30 minutes to complete.
• Opinion World also offers Flexi eGift cards and Uber vouchers as awards.

Must-Know Facts

Before signing up, be aware of the following:

1. Your demographic profile determines your survey eligibility. Therefore, updating your profile regularly can help you qualify for more surveys. However, if you’re over a certain age and single, it’s realistic you’ll be less ‘in demand’ for surveys than someone with young children aged between 25 and 45. This is because Opinion World (and its parent company Dynata), like any survey organisation, is paid to do research for brands that mass consumers buy. If you’re not spending regularly, you’ll be less relevant to Opinion World (and arguably many other survey sites). 
2. Opinion World is collects a lot of data. This is the same as any other survey site, but the detail in Opinion World’s privacy policy indicates Dynata (Opinion World’s owner) is committed to data privacy and security. While every question you answer is recorded, the integrity of Opinion World’s business relies on privacy, and your details are carefully guarded. 
3. Opinion World’s rewards system is straightforward. 500 points for a $10 PayPal payment is easy to understand. However, it may take time to accumulate enough points for substantial rewards – how much you earn will be directly influenced by how many surveys you do. 

Pros and Cons

Opinion World is a popular survey site across Australia, but before signing up it’s important to understand its limitations alongside its benefits:

Pros:

• Global trust: The platform is operated by a globally recognised and reputable market research firm which has operated for several years and is trusted in Australia.  
• Continuous opportunities: There are a wide variety of surveys on different topics, with numerous surveys appearing weekly. 
• Clear and straightforward points system: There are no tricks or complexity; every time you complete a survey, your points are promptly credited.
• Variety of reward options: PayPal transfers, vouchers and Uber credit are the options, with an accessible $5 redemption threshold . 

Cons:

• You need to be ‘transactional’ to be surveyed: The number and type of surveys can be limited based on demographic profile; the more you spend and behave like a typical consumer, the more you’ll be invited to surveys.

User Testimonials

Over 85% of Opinion World’s online feedback is positive or neutral on Trustpilot, but the experiences outlined in this ProductReview.com.au listing are strongly negative. While we can’t substantiate them, and overall the number of complaints is very low compared to how big Opinion World is, we need to publish a summary to help MoneyHub users make an informed choice about whether they want to sign up. To help explain the issues, we have summarised the reviews into common themes and issues:

1. Account Suspension and Verification: A key issue cited by many users is that their accounts were suspended, often when they tried to redeem their rewards. This suspension often came without any warning or clear explanation. There were also complaints about account verification issues, where users had difficulty verifying their identity to enable rewards redemption.
2. Difficulty Redeeming Rewards: Users reported difficulty in redeeming their rewards. Despite having accrued enough points, they often couldn’t withdraw their earnings. The process seemed blocked, or they were informed their account was under review.
3. Poor Customer Service: Many users expressed frustration about the lack of effective customer service. Many felt their concerns and issues were not being addressed, further exacerbating their frustrations with the platform.
4. Time and Effort vs Reward: Users felt that the effort and time spent completing surveys were not adequately rewarded. Many deemed the number of surveys required to earn a significant amount unreasonable.
5. Data Privacy Concerns: Some users expressed concerns about misusing their personal information. There was worry that their data might be used without providing any reward in return.

Frequently Asked Questions

How often can I take surveys?

The number of surveys you can take depends on your demographic profile and the current research needs of Opinion World. It’s a good idea to check the platform regularly for new survey opportunities and promptly respond to email invitations. 

How long does it take to redeem rewards? 

The processing time for rewards can vary. Generally, e-gift cards and PayPal rewards can take a few days to a week to process.

What happens if I don’t qualify for a survey?

If you start a survey but don’t qualify to complete it, you’ll usually receive a small number of points to compensate you for your time. Always provide accurate and consistent responses to improve your chances of qualifying for future surveys – survey sites actively use fraud prevention and look for inconsistencies to ensure their data has integrity, so always be truthful. 

What types of surveys can I expect on Opinion World?

Opinion World offers a wide variety of surveys spanning various subjects. These can range from product and brand opinions to advertising effectiveness, political polling, and more. The types of surveys you receive will largely depend on your demographic profile.

How long does each survey typically take to complete?

This can vary widely; between 10 to 20 minutes is the average. Longer and more complex surveys typically offer more points.

How many points do I earn per survey?

The number of points you earn per survey depends on the survey’s length and complexity. While specific point allocations may vary, each survey’s point value is clearly stated upfront, so you’ll know how many points you’ll earn before you start. 500 points earns a $10 PayPal transfer, so keep this in mind when you see offers like 20-minute surveys for 60 points. Each point is valued at 2 cents, so 60 points earns you $1.20.

Can I participate in surveys on mobile devices?

Yes – Opinion World is accessible on multiple devices via a web browser, but there’s no app.

I signed up and haven’t received any survey invitations. What’s going on?

The number of survey invitations you receive can depend on various factors, including your demographic profile and the current needs of Opinion World’s clients. If you’re not receiving many survey invites, consider updating your profile to ensure it’s accurate and complete.

How long do my points stay valid?

Opinion World makes this clear in its terms and conditions – “all points or Panel Currency posted to a Panel member’s account expire one (1) year following posting, unless the points or Panel Currency are forfeited or cancelled earlier due to membership or account inactivity”. For this reason, you’ll need to make sure you redeem a reward every 12 months to avoid posts expiring.

Conclusion

• Opinion World is a legitimate survey site that allows you to earn rewards for sharing your opinions and insights.
• While the income is $10 or $20 here and there, and it’s likely to come in the form of PayPal transfers, it can be a productive and rewarding way to utilise your spare time.
• As with any survey site, it has pros and cons, and success requires understanding how the system works.
• Opinion World won’t be for everyone, but we see it as one of the best available, given its track record in Australia. However we continue to monitor user feedback and edit our review accordingly given the reported issues with accounts being closed.