20+ Profitable Side Hustles Specific to Australia
Updated 8 January 2023
Our list of 20+ realistic and proven side hustles help you create a secondary income that works around your daily routine and lifestyle.
- Living costs in Australia have never risen more quickly, leading to many people struggling. With interest rates rising, the economic forecast is not good.
- Fortunately, today it’s easier than ever to make extra money, given record-low unemployment and continued demand for goods and services, as well as increasingly time-poor Australians.
- The side hustles we list below are something most Australians can do, and if you diversify your efforts, you won’t rely on one income stream and may offset financial issues in the future.
- Whatever your reasons for a side hustle, we’ve listed 20+ realistic and proven side hustles to give you some ideas.
- Best of all, side hustles let you diversify how you earn money meaning you won’t rely on one income stream. No job is certain or guaranteed for life; the more income streams you have the more financially sound you are. And many people find more joy in their side hustles than their regular full-time job.
- Many Australians are unsure about tax obligations when it comes to side hustles. We have listed this below where relevant. As a background, this freelancer tax guide helps explain your obligations in plain English. While the ATO’s website doesn’t give this level of detail, you can contact their team directly for any questions you may have.
Know This First: The Side Hustles (Probably) Best Avoided
- Important: There are many snake oil peddlers and spruikers in every corner of Australia. Few deliver anything close to what they promise. The catch is always the same – you must pay an upfront fee to get into the ‘program’. However, what you learn or ‘trade’ is rarely lucrative.
- Unless you are comfortable with losing the money upfront, side hustles that are convoluted, vague and/or insistent on upfront fees are probably best avoided. Our section below explains specific side hustles best avoided.
- This guide only contains genuine side hustles that have a proven track record of providing a regular income to those who provide their time and skills.
Disclaimer: This is the first edition of this guide. If you have tips, suggestions or anything you’d like to share, please contact our research team. We aim to continuously improve our guides to make them as comprehensive as possible for every Australian. Side hustle resources are a core part of our focus.
Realistic Australian Side Hustles with Zero or Minimal Upfront Investment
1. Drive for Uber
If you have a car in good condition, have proper car insurance, and love to drive, you can get paid to drive for Uber. You set your schedule, making yourself available in the app when you can drive and keeping it off when you can’t.
Uber pays drivers weekly, and their customer support for drivers is available 24/7. To be eligible, you must be at least 21 years old and pass a background check. If you don’t have a car, you may be eligible to rent a rideshare car in many cities.
Estimated earnings: $20-$40 per hour is standard for an Uber, but you need to deduct petrol and car running costs from that. For this reason it’s far more lucrative to restrict driving to surge periods.
More details: Working for Uber Australia. Uber pays drivers weekly, and their customer support for drivers is available 24/7. To be eligible, you must be at least 21 years old and pass a background check. If you don’t have a car, you may be eligible to rent a rideshare car in many cities.
Please note, driving for Uber isn’t without its financial risks and limitations – this 2022 article talks about specific issues with pay rates and the cost of fuel, and how that influences your side-hustle earnings.
Next Steps: Sign up to Uber as a driver and browse this Australian Uber driver forum for more information which covers general tips and city-specifics for Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney.
Tax-specific information: This guide from DriveTax outlines what you need to know about GST and general ATO responsibilities.
2. Start a Freelance Gig (using your existing skills)
You can start a freelance gig if you excel in a certain industry or have specific skills. For example, if you’re a website designer at your full-time job, you can start a freelance gig offering the same services from you directly. The possibilities are endless, whether your skills are logo design, administration support, software engineering, accounting or finance etc.
You determine what you’ll do, how much you’ll charge, and when you’ll work. It’s like having a part-time job, except you are the boss and call all the shots. It’s an excellent way to make more money without having to answer to someone else outside of your full-time job’s hours, although you will need to manager client expectations around your available time for work you agree to, especially if the client is expecting you to attend meetings or deliver updates.
Next Steps: Websites like Fiverr and Freelancer.com are two of the most popular freelance websites and a great place to ‘test the waters’ and your skills. You can browse the existing listings to see how competitive your area of expertise is, the pricing and services offered. Please be aware Fiverr takes around a 20% commission, and Freelancer is around 10%, both of which need to be built into your rates.
Important: Using a freelancer website is arguably the best way to see if there is demand for what you offer without setting up a website and marketing directly to potential clients in Australia and overseas. Websites like Fiverr have the benefit of bringing millions of people onto their website every month, so you can get in front of potential clients at no cost. If, later on, you’d like to work with clients outside of freelancer websites, setting up a website using builders like Squarespace, Weebly or Wix is a low-cost way to do it.
Estimated earnings: It depends on what skills you have and your pricing, but you should never offer to work for free to establish a client base or reputation. If you’re working directly with clients outside of websites like Fiverr, we suggest always securing a 25% to 50% deposit before starting any work – don’t assume you’ll be paid by your client just because you do the work. A deposit shows they’re serious – some businesses receive an invoice and never pay, so it will weed out time wasters.
More details: It’s likely you have higher earning potential by marketing to Australian businesses directly. However, there’s a lot to consider regarding marketing your skills to businesses and winning your first clients. We suggest reading this Canadian tip-sheet (in the absence of any Australian-specific guidance) for some ideas about how to proceed.
Tax-specific information: This guide from HR Block outlines what you need to know about declaring additional income from regular and irregular income.
You can make money blogging on almost any topic, but it only works if you know how to write and if you commit to writing helpful all-encompassing guides. Australia has 25 million people so the audience is huge. But it’s essential to narrow down your topic or focus so you have an audience with the same interests as you.
For example, if you blog about parenting, niche down to parenting a specific age, such as newborns or teenagers. Whatever you publish, it must be authentic. Australians want specific details, and they need blog sites to solve problems. Writing 100-300 word posts is useless and won’t give you any traffic or revenue growth. To make blogging work, you’ll need to write ‘definitive guides’ over and over.
Once you have a good audience, you can add affiliate links to your blogs. When a reader clicks on a link and buys something, you earn a small commission from the sale. You can also make money on sponsored posts or posts about a specific product or service that a company who wants to be featured on your blog contracts you to write.
Estimated earnings: Blogging revenue takes time to build up – you may go many months without any income at all and it’s arguably a labour-of-love until it reaches a point of inflection where you attract companies who want to appear on your website. After that, what you can charge depends on your industry/niche and the size of your audience. A blog being read by 20,000 to 50,000 Australians per month in a specific topic should earn at least $1,000 (and it can go a lot higher). Don’t assume you’ll be earn money from day one – it’s impossible. But your only costs are your time, which makes it a very accessible side hustle.
More details: You’ll need a website builder, hosting and a domain name. Some popular options include WordPress, which lets you build and manage a website using pre-designed templates and drag-and-drop tools. It is easy to use and has a wide range of customization options to suit the style of your blog. Other options include Squarespace, Wix and Weebly which are arguably less advanced than WordPress in terms of features, but they are popular with Australian bloggers. All platforms have a user-friendly interface and various features to add pages and self-edit.
Tax-specific information: This guide from HR Block outlines what you need to know about declaring additional income from regular and irregular income. All blog revenue, such as Google Adsense advertising and sponsored posts, needs to be declared to the ATO.
MoneyHub Head of Research Christopher Walsh shares his view on blogging:
“Australia has produced thousands of bloggers who all make a living from writing about what they love. This list is a good introduction to see what has worked, and understand the various niches”.
“Blogging in Australia is not without its risks. During my 10+ years of experience around Australia, I’ve seen many blogs launch with a bang and quickly fizzle as they lack traction. Many bloggers jump into competitive and arguably over-saturated areas like travel, food and shopping. It isn’t easy to carve a niche in these areas, given the enormous numbers of people writing and photographing every day. Add in social media ‘influencers’, and you have a tough market. On the other end of the scale of blogging, writing about financial matters is heavily regulated – you’ll most likely need licences from ASIC to discuss financial products online, which are expensive and difficult to obtain”.
“This means that choosing what you blog about takes a lot of time, and you need to understand search volumes and rankings. To help start you off, I’d suggest watching this video on how to write a blog post to see if you’re comfortable with the process. Too often, many Australians bloggers write short-form blog posts (e.g. less than 500 words), but these will most often fail to get traction and lead to wasted months of effort with no gain. Australians are looking for authority blogs, not summaries or short lists”.
“What you blog about needs to be very specific. For example, if you want to blog about parenting, niche down to parenting a specific age, such as newborns or teenagers. Otherwise, you risk being too ‘general’ and failing to attract an audience”.
Know This: Blogging will take some time to build an audience, but once you have a good audience and regularly post definitive guides within your niche, you can add affiliate links to your blogs. This means that when a reader clicks on a link and buys something, you earn a small commission from the sale. You can also make money on sponsored posts or posts about a specific product or service that the company asked you to write. You’ll need to disclose any advertising relationships – the ACCC is very strict about this, per this guidance, and any social posts will also be covered per Ads Standards’ guidance.
5. Rent Space in your Home (or Your Entire Home)
If you have a spare room in your home or a separate area that you don’t use, consider renting it out on Airbnb, hosting an international student, or taking in a flatmate. You decide what amenities you’ll include, how much you’ll charge, and when the room is available. Many middle-income and higher-earning Australians turn spare rooms into money to help fund their lifestyle and help with ever-increasing household costs.
If you use Airbnb, the platform does all the administrative work. Your job is to ensure the room is ready and matches the description you placed on the site. Payment goes through Airbnb, so you don’t have to worry about dealing with cash.
Do you have a holiday home? Many Australians have regularly taken bookings for times when they’re not using it. It’s easy money and offsets a lot of ongoing costs, even if you’re renting it for just a couple of weeks a year. The most popular approach is to list it on Airbnb, gather good reviews and offer attractive pricing to secure ongoing bookings.
Estimated earnings and more details:
- Airbnb spare rooms in Sydney, Melbourne, Brisbane, Perth and Adelaide CBDs go for around $100/night. Successful Airbnb hosts tend to require a 2-3 night minimum stay to fill up their calendar and make it more efficient.
- If you take in a flatmate, it’s likely to bring in around $250+/week, or more if you advertise it including bills. Check our flatmate websites for current prices around your postcode.
- Homestay students require meals but can usually bring in at least $300/week. You can find more details on this Australian homestay network website.
- Holiday home rental income ranges from $150 a night to thousands of dollars, depending on the size and location.
Tax-specific information: This guide from ATO covers renting out a room and outlines what you need to know about declaring additional income. It also covers what you can deduct. This ATO guide covers how to treat income earned from renting out an entire home.
6. Rent out Parking Spaces
If you have an extra parking space or room in your garage, consider renting it to others. For example, if you live near an area where people work and parking isn’t plentiful, you can make money daily by renting your spot. You can also offer long-term rental for your parking spot, especially a garage. Again, this is an excellent way to bring in a steady side income without doing anything. Always ensure you have enough insurance coverage before renting your space, though.
Estimated earnings and more details: Car parks in Sydney, Melbourne, Brisbane, Perth and Adelaide business areas can earn their owners around $300 to $450 per month per apps like ParkHound. Other apps like Oscar also help car park owners list and earn monthly revenue. The better your location, the higher the monthly income. However, you won’t have access to the parking space for the duration of the time you offer it to the public.
Tax-specific information: This guide from ATO covers renting out part of your home (e.g. your car park) and outlines what you need to know about declaring additional income. It also covers what you can deduct.
7. Rent your Car
If you have a spare car or have times you don’t need to use your vehicle, you can make money renting it out. On sites like DriveMyCar, you list your car for rent with a description, price, and available dates.
Most car rental companies include car insurance to protect you and verify renters before letting them lease your car. This can be an excellent passive income because you don’t have to do anything except make your vehicle available.
As an example, DriveMyCar stipulates your car must be:
- Up to 15 years old car
- Less than 150,000 kilometres
- Pricing when new under $75,000
- Well-maintained with up-to-date servicing
- Registered with appropriate CTP insurance
- Vehicle must be available for rental periods of at least seven consecutive days
8. Work as a Tutor
If you excel in a specific subject or are a certified teacher, you can get paid to tutor kids worldwide. Using Zoom or any other video platform, you can offer tutoring services in your favourite subjects to kids anywhere. If you prefer to offer your services in person, you can do that too. Australian parents value tutoring services, especially in maths, reading and science subjects.
9. Sell your Clothing
If you have clothing items you no longer want but are in great condition, make money selling them. You can host a space at a local market, sell your unused clothing items, or sell them online.
If you don’t have enough to sell to justify your own space, consider going in on one with a friend or two. You can also sell used clothing online on sites like eBay or Poshmark. If you have designer clothes and accessories to sell, you can open a Poshmark ‘closet’ and sell your items for good prices.
10. Sell Crafts and Other Handmade Goods
If you love crafting or have an eye for antiques, you can make side cash selling them on Etsy. This marketplace is for all things unique or handmade and has a global audience. You can sell items you’ve created, plants, antiques, and vintage items.
It’s also an excellent platform for selling digital products such as planners, calendars, stock photos, and invitations.
You can sell many things on Etsy, and their seller fees are low compared to other sites.
11. Sell Stock Photos
If you’re great at photography, use your skills to make a side income. You can take pictures of anything you think makes a great image and sell it online as a digital image. If you sell digital images only, you don’t have to do any work after you take the photos and upload them to the site you’re selling them on.
Buyers print the photos out themselves in any size or format they want. You can sell photos multiple times and earn a commission each time they sell.
Parents are always in need of quality babysitters. You can offer services at night for parents who need a night out or daytime services for working parents. But first, decide how you’ll offer your services, whether you’ll watch kids at your home or theirs and what hours you’ll work.
You also decide how much you’ll charge per hour and if your charges are different if there is more than one child. Babysitting jobs are available as jobs you pick up when you have time, or you can have steady clients that use your services Monday – Friday while they work.
Depending on your location, you may need a Working with Children Check to be CPR certified. Check with your state’s requirements before offering babysitting services.
13. Pet Sitting
If you love furry friends, consider pet sitting or walking. Pet owners often need help taking care of their pets while at work or when they go out of town. You can watch pets in your home or travel to the client’s home.
You can also offer dog walking services, which is great for pet owners who work all day and worry about their pets being home alone.
14. Clean Houses
If you love cleaning, offer your services to homeowners in your area. For example, you can clean homes for people who are having parties, have just had a baby, or want ongoing housekeeping services.
You decide the services you’ll offer, how much you’ll charge, and how often you work. For example, it can be an excellent weekend gig or clean houses before or after your full-time gig to bring in extra income.
15. Be an Airtasker
If you have skills to offer, consider listing them on Airtasker. You can list anything from house cleaning to marketing and everything in between. In addition, buyers need to do tasks in person and online, so there is flexibility.
You browse the tasks people need and send an offer for the tasks you have the skills to accomplish. If they accept your offer, you do the job and get paid. In addition, if you do a good job, the buyer may leave a review, which can help you get more jobs moving forward.
16. Create a Course
If you’re good at specific skills, consider creating a course to help others. For example, if you make a digital course, you only have to complete it once and can sell the course as often as people will buy it.
You can teach just about anything, whether it’s ‘a how-to course’ or a course on history or art. The sky’s the limit because today, people want to learn just about anything they can. So do your research to determine if a market exists.
17. Personal Shopper
If you love fashion, consider working as a personal shopper. You can get hired part-time at a local retail store or offer your services independently.
Get to know your market so you can provide them with suggestions they love. The more happy clients you have, the more word will spread about your services. Try picking a niche and working closely with the group to become the go-to shopper in the area.
18. Be a Personal Trainer
If you are a workout fanatic and like helping others, offer your services as a personal trainer. You can start with friends and family; once they have results, the word will spread.
You can work out at your home or the local gym. Working out at the local gym can give you more exposure to others as they see your clients’ progress, and they may call you too.
19. Be a Health Coach
If you have a knack for eating healthy and understand how nutrition works, you can help others with their health goals. Helping people choose the right foods, try new foods, and understand their bodies can help them lose weight and achieve optimal health.
You might help people who don’t know where to start with losing weight, those with trouble losing weight, or those who want to be healthy but aren’t trying to lose weight. You can work with individuals or create groups to provide more motivation and accountability.
20. Teach Exercise Classes
If you like working with groups when teaching exercise versus one on one, consider teaching exercise classes. Choose the type of exercise you like the most and help others on their journey to get healthy. In addition, you can teach exercise classes at night after your full-time job, allowing you to make a side income.
21. Wrap your Car
If you don’t mind advertising on your car, companies will pay you to wrap your vehicle in their advertisement. Your only responsibility is driving, which helps the company promote their products or services. The more you drive, the more you’ll typically get paid.
22. Attend Focus Groups
Market research companies hold focus groups of people within the same demographic to provide opinions about products and services. You may answer questions about a product or service you’ve used or try a new product and provide your opinion.
Brands and companies pay for your opinion because they want to perfect their products and services before making them public. You can usually make $100+ for a couple of hours of providing your opinion.
23. Be a Mystery Shopper
Retail stores hire mystery shoppers to go into the store with a specific mission. For example, they might ask you to take pictures of a specific display or to show the store’s cleanliness. You may also have the task of asking a customer service representative specific questions or buying something specific.
Most mystery shoppers must complete a short report about their visit and turn it in to get paid. If you have to spend money on the mystery shop, you’ll get reimbursed and earn money for doing the job.
24. Teach People to Cook
If you’re a great chef, consider sharing your skills. For example, you can teach people to cook in person at their homes, or you can offer online courses. If you teach in person, you are limited in your availability but can usually charge more for in-person support.
Teaching online is another great way to teach cooking skills. With online courses, you can create the course once and sell it as often as people want to buy it. In addition, you can offer ongoing support via email or phone for a separate charge or leave the course as is, earning a commission each time it’s sold.
25. Get Hired as a Private Chef
If you’re an excellent cook, consider working as a private chef. You can choose the cuisine you offer and when you’re available. You bring the ingredients to the client’s house and cook the meal in their kitchen.
You can work small, intimate dinners or offer your services for large parties. Make sure you can handle the size of the dinner party yourself, or consider working it with a friend to ensure everyone is satisfied.
Ways to Save on Ongoing Costs
By cutting back on everyday costs, you can save a lot more than you earn from side hustles. We suggest the following tips to help put more money back into your bank account. Remember, every dollar not spent is a dollar you don’t need to earn back. Unfortunately, Australians waste a lot of money, as outlined in this news.com.au feature from 2022. Our ideas include the following:
1. Delete the Apps
Uber Eats, Afterpay and other ‘treat yourself’ apps are huge cash burners and arguably offer poor value for money and short-lived satisfaction. Worst of all, many Australians use them and pay the debt using a credit card. By deleting the apps, you remove the temptation and save cash.
2. Pay Down your Debt
Paying down your debt can be one of the best ways to increase your savings. High-interest consumer debt costs anywhere from 10% to 30% per year; rather than carrying debt and letting it roll over, chip away at it until you’ve paid it off. Every dollar paid is 10-30 cents of interest you’ll avoid paying in a year.
Why this is important: Paying down your debt is a proven way to increase your savings. High-interest consumer debt eliminates any interest you’d earn on savings or investments all while diverting hard-earned money into the hands of lenders. This excellent guide from MoneySmart has more details to help every Australian repay their debts in an organised way.
How much can I save? The answer depends on how much debt you have. Given credit card and personal loan interest rates are usually higher than 15% p.a, we believe the savings can be significant.
3. Cancel Subscriptions and Memberships you Don’t Use
Subscriptions and memberships suck dollars out of wallets every month. If you haven’t thought about the membership or subscription or don’t remember the last time you used it, cancel it. If you aren’t sure what subscriptions you have, go through your bank and credit card statements to see what you pay each month and cancel what you don’t need.
MoneyHub Head of Research Christopher Walsh shares his view on unnecessary subscriptions and memberships:
“There are subscriptions for everything and anything, and many are completely unnecessary and offer poor value for money. Companies know that many customers are reluctant to cancel subscriptions and generate revenue on apathy. The best approach is to have an all-in-one purge and eliminate everything you don’t need all at once”.
“The easiest way to do this is to print your most recent bank and credit card statements for a full calendar month. Then, go over each line item, circling what you’d like to cancel. I suggest repeating the process to ensure you’ve got everything covered and nothing slips through. Then comes the easy part – going to the subscriptions’ websites and cancelling them. Every cancellation is money saved next month, the month after, and every month after. For this reason, for most Australian households, the savings are significant”.
How much can I save? It depends on how many subscriptions you have. Two or three subscriptions add up, and 2022 research suggests the average Australian household spends around $4,500 a year on internet access, subscription TV, gaming, social gaming, cinema, news media subscriptions and printed newspapers, podcasting, books, magazines, music and live events. This means there’s a lot of opportunity for cuts.
Next Steps: Print off the bank and credit card statements and get circling. We suggest being ruthless rather than wishful with the approach – if you are later inconvenienced by not having a subscription, you can always resubscribe instantly.
4. Consider a ‘No Spend’ Month
A no spend month helps you put a nice chunk of money into your bank account. This month, only buy necessities – the things you can’t live without. Don’t pay for anything else, such as food from a restaurant, coffee from a coffee shop, impulse buys, or entertainment.
The best way to do this without losing focus is to keep yourself busy, eat at home, and avoid spending unnecessary money for the month. Then, if you do well at it, consider having a no spend day monthly or an entire week each month to continue the savings.
MoneyHub Head of Research Christopher Walsh shares his view on no-spend months:
“Australia is full of temptation and convenience, from drive-in coffees to supersized shopping malls. Enjoying any of it incurs costs. I argue that you can find more happiness from not spending and instead enjoying home-based activities. It’s also a good opportunity to use up what’s in the freezer, exercise around the neighbourhood and form new (and positive) habits around money”.
“No spend months are a highly effective way to determine what you value and what spending brings you happiness. If you don’t miss cafe meals, takeaway coffees, online clothes shopping and/or dinners out, you can reduce how frequently (and how much) you spend on them”.
“Back in my first few years in a graduate job, I got tired of the corporate life and purposely took no-spend months, learning a new language online, focusing on improving my work skills, cooking different things and inviting friends over more. It’s refreshing to get off the treadmill of spending and discover what you really value in life; for this reason alone, I strongly suggest considering a non-spend month”.
How much can I save? The answer is driven by how much you can live without.
Next Steps: You need to mentally prepare to do this – that’s the only way to make a success of it. Pick your month and go for it. The less you spend, the more revelations you’ll have about how you manage your money.
Side Hustles to Avoid
YouTube and Instagram ‘influencers’, TikTok ‘gurus’ and all sorts of people will advertise (aka spruik) how their ‘courses’ will deliver immediate riches. In reality, most of the things advertised online are, at best, a waste of time and money and, at worst, a downright scam. You might be pitched drop shipping, consultancy training (so you can work as a consultant), book writing workshops (so you can write a best-selling book), NFT and crypto marketing, FX trading or something else.
Beware of spruikers; the reality is the people behind the advertising for such side hustles rely on making your money their money. Many Australians have been scammed and continue to be so, despite our warnings and media reports.
A red flag is when you’re asked to pay upfront fees for ‘training’ to learn how to do the side hustle. We argue that anything useful and proven about side hustles can be found on the internet – paying someone to teach you what’s already out there is how they make money. Nonetheless, we’ve listed some common side hustles to avoid to help you avoid being sucked in and going backwards in your quest for additional income.
The idea: As a dropshipper, you sign up with companies with product inventory. Then you sell it on sites like Amazon and eBay; they fulfil the orders and ship them. After that, your only job is to create a website and market your products to make a sale. As an alternative, you may hear about ‘Amazon FBA’; FBA stands for Fulfilled by Amazon, and its name says it all. The idea is that you ship your inventory to Amazon; they hold it and fulfil the orders when they sell. Then, you have to list your items for sale and market them to get them sold. There are many fees involved with regards to storage and selling.
Why it doesn’t work: Over 90% of dropshipping businesses fail during the first 30 days. This excellent guide explains the reasons why. Amazon FBA is also tricky as you’ll need to source stock and compete with hundreds of other sellers in what is often a zero-margin business. Dropshipping is a risky business and rarely profitable for part-timers in Australia. We suggest ignoring the endless videos of ‘success’ stories posted from Bali – it’s likely to be a front for selling courses and coaching.
2. Writing a Book
The idea: You don’t have to find a publisher to be an author; using Kindle Self Publishing, anyone can be an author. Then, like any other gig, you research to see the market. Then, if there’s a need for the book you want to write, publish your book and earn money from every sale.
Why it doesn’t work: Very few authors have ever generated significant income from self-publishing a book (except for already famous or well-known authors). This summary covers many other reasons why it’s unlikely to work.
3. Marketing NFTs, Crypto and other digital ‘assets’
The idea: You work online and promote next-generation digital assets – cryptocurrencies, NFTs or something similar. You’re paid as an affiliate and are promised unlimited income with ‘no caps’.
Why it doesn’t work: It’s likely to be a scam. There are many shady players, and only top players tend to make any money. Therefore, such marketing activities are best avoided at all costs.