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Ipsos iSay Review – The Definitive Australian Guide

Updated 22 July 2023

We reveal how much you can earn from working for Ipsos iSay’s platform, who they’re looking for and what’s involved.

Our review covers the following:

What is Ipsos iSay, and is it Legitimate? Australia Review

What is Ipsos iSay, and is it Legitimate?

  • Ipsos iSay is a popular and widely used online survey rewards platform. Ipsos, a French global market research company, has operated since 1975. Thousands of Australians sign up to Ipsos iSay every month, and its members participate in online surveys on various topics and receive points for the time and effort invested. This is the standard process with any legitimate survey site, and Ipsos iSay is no exception.
  • Ipsos iSay is a company traded on the sharemarket in Europe, and it is profitable. While there are some negative reviews online about the Ipsos iSay platform, this is typical of any survey site and our users rarely report any issues with the platform.

How Do I Sign Up?

Signing up for Ipsos iSay is a straightforward process:

  1. Visit the Ipsos iSay website and click on the “Sign Up” button.
  2. You’ll be prompted to provide some basic information, such as your name, email address, and date of birth.
  3. Next, you’ll fill out a more detailed profile survey. This survey collects demographic information that Ipsos iSay uses to match you with relevant surveys. It’s important to provide accurate and complete information here to increase your chances of qualifying for surveys.
  4. You must verify your email address once you’ve completed the profile survey. Click on the verification link sent to your email, and you’re all set to start taking surveys and earning points.

MoneyHub Head of Research Christopher Walsh walks through the sign-up process in the video below:

Ipsos iSay Australia Review - Earning and Redeeming Rewards

Earning and Redeeming Rewards

Each survey on Ipsos iSay has an associated point value, which can vary depending on the survey’s length and complexity. After completing a survey, points are added to your account. 

Know This: Some survey sites can be sluggish or even elusive when crediting points to your account. Our research suggests Ipsos iSay is a no-nonsense operator who credits promptly and accurately. If you have any comments on this matter (or anything else to do with the platform), please contact our research team.

What Can I Earn?

  • Once you’ve accumulated enough points, you can redeem them for various rewards. The rewards catalogue on Ipsos iSay includes various options, such as gift cards for popular retailers, cash payouts via PayPal, and more. The transactions are instant, and Australian users receive their rewards almost immediately.
  • Keep in mind that each reward option requires a different minimum point threshold, as outlined below (where 2,000 points buys a eGift card). You can spend eGift cards with 100+ retailers including Coles, MYER, Woolworths etc. 
  • In general, 100 points = $1, and each survey will take around 10-25 minutes to complete, roughly earning 10 points for every minute (based on Ipsos Isay’s estimates).
  • Reward options are by way of gift cards or donations. Gift cards can be redeemed for $10, $20 and $50 denominations.

MoneyHub Head of Research Christopher Walsh explains how the rewards program works in the video below:

Ipsos iSay Australia Must-Know Facts

Must-Know Facts

Before signing up, be aware of the following:

  1. Your demographic profile determines your survey eligibility. Therefore, updating your profile regularly can help you qualify for more surveys. However, if you’re over a certain age and single, it’s realistic you’ll be less ‘in demand’ for surveys than someone with young children aged between 25 and 45. This is because Ipsos iSay, like any survey company, is paid to do research for brands that mass consumers buy. If you’re not spending regularly, you’ll be less relevant to Ipsos iSay (and arguably many other survey sites). 
  2. Ipsos iSay is committed to data privacy and security. They follow strict procedures to ensure that your personal information is secure and used appropriately for research purposes. While every question you answer is recorded, the integrity of Ipsos iSay’s business relies on privacy, and your details are carefully guarded. 
  3. Ipsos iSay’s rewards system is straightforward. However, it may take time to accumulate enough points for substantial rewards – how many surveys you do will depend on how much you earn. 

Ipsos iSay Australia Review Pros and Cons

Pros and Cons

Ipsos iSay is a popular survey site across Australia, but before signing up it’s important to understand its limitations alongside its benefits:


  • Global trust: The platform is operated by a globally recognised and reputable market research firm which has operated since 1975 and has decades of experience in Australia.  
  • Continuous opportunities: There are a wide variety of surveys on different topics, with numerous surveys appearing weekly. 
  • Clear and straightforward points system: There are no tricks or complexity; every time you complete a survey, your points are promptly credited. 
  • Variety of reward options: PayPal transfers, vouchers which can be used at Coles, Big W, Woolworths, Myer, Amazon, Supercheap Auto, Apple, Google Play and many more from our GiftPay Flexi eGift Card, among others.


  • You need to be ‘transactional’ to be surveyed: The number and type of surveys can be limited based on demographic profile; the more you spend and behave like a typical consumer, the more you’ll be invited to surveys.
  • The rewards can take some time to earn: The minimum reward is around $20, which requires 2,000 points. If a survey pays 200 points, you’d need to complete ten surveys to earn enough to generate the reward.

User Testimonials

Over 85% of Ipsos iSay’s online feedback is positive, but 15% negative feedback is notable. However, while the vast majority of Ipsos iSay’s members have no issues completing surveys and cashing out rewards, some common themes and issues are mentioned by a minority of users. These are:

  1. Poor Customer Service: Some users have reported that their concerns and inquiries are not being responded to promptly and feel ignored and frustrated by the lack of assistance.
  2. Account Suspension and Closure: Some users have had their accounts closed without prior notice or a satisfactory explanation. This has caused frustration if points and rewards are lost in the process.
  3. Website and Technical Glitches: Several users have complained about technical issues, such as glitches on the sign-up page or difficulties with completing surveys. Ipsos iSay’s platform doesn’t allow you to send messages or complaints via the platform.
  4. Difficulties in Profiling and Survey Availability: Some users reported that after updating their profile, the number of survey invitations they received decreased significantly. However, this is expected if a user isn’t relevant to surveys. If you’re between 18 and 55, you’ll have the best chance of a continuous flow of survey invitations. 

Ipsos iSay Australia Review Frequently Asked Questions

Frequently Asked Questions

How often can I take surveys?

The number of surveys you can take depends on your demographic profile and the current research needs of Ipsos iSay. It’s a good idea to check the platform regularly for new survey opportunities and promptly respond to email invitations. 

How long does it take to redeem rewards? 

The processing time for rewards can vary. Generally, e-gift cards and PayPal rewards can take a few days to a week to process.

What happens if I don’t qualify for a survey?

If you start a survey but don’t qualify to complete it, you’ll usually receive a small number of points to compensate you for your time. Always provide accurate and consistent responses to improve your chances of qualifying for future surveys – survey sites actively use fraud prevention and look for inconsistencies to ensure their data has integrity, so always be truthful. 

What types of surveys can I expect on Ipsos iSay?

Ipsos iSay offers a wide variety of surveys spanning various subjects. These can range from product and brand opinions to advertising effectiveness, political polling, and more. The types of surveys you receive will largely depend on your demographic profile.

How long does each survey typically take to complete?

This can vary widely; between 10 to 20 minutes is the average. Longer and more complex surveys typically offer more points.

How many points do I earn per survey?

The number of points you earn per survey depends on the survey’s length and complexity. While specific point allocations may vary, each survey’s point value is clearly stated upfront, so you’ll know how many points you’ll earn before you start. Each point roughly equates to A$0.01 (or 1 cent), so if a survey states you’ll earn 150 points, that’s worth around $1.50.

Can I participate in surveys on mobile devices?

Yes – Ipsos iSay is accessible on multiple devices, including smartphones and tablets. This means you can take surveys at your convenience, whether at home or on the go.

I signed up and haven’t received any survey invitations. What’s going on?

The number of survey invitations you receive can depend on various factors, including your demographic profile and the current needs of Ipsos’ clients. If you’re not receiving many survey invites, consider updating your profile to ensure it’s accurate and complete.

How long do my points stay valid?

Ipsos iSay points typically stay valid as long as you remain an active member. However, points may expire if your account is inactive for a certain period, usually around 45 days. It’s a good idea to check the specific terms and conditions regarding point expiration.Ipsos iSay Australia Review Conclusion


  • Ipsos iSay is a legitimate survey site that allows you to earn rewards for sharing your opinions and insights.
  • While the income is $20 or $50 here and there, it can be a productive and rewarding way to utilise your spare time.
  • As with any survey site, it has pros and cons, and success requires understanding how the system works.
  • Ipsos iSay won’t be for everyone, but we see it as one of the best available, given its track record in Australia.